By Pauline Luba
Growing up in Nyakabonge, a village in Kikuube district, western Uganda, Jovia Kusiima witnessed firsthand the dreams of many young girls cut short simply because they could not afford to maintain menstrual hygiene.
One particular story still lingers in her mind: The love for education by one brilliant and ambitious girl was overshadowed by the shame and isolation she faced during her menstrual cycle. She was eventually forced out of school because she felt she could not stand the humiliation of going through menstruation without sanitary towels.

In Nyakabonge village, one woman was sent away from her home for asking her husband to help provide her with sanitary pads. Her departure from her home also marked the beginning of the collapse of her family. Societal injustices like these gave Kusiima, a Uganda Christian University (UCU) alum, a passion: Becoming an advocate for menstrual justice.
In 2021, she started High Hope Uganda, a grassroots organization founded with a mission to break barriers to menstrual justice, create vocational skills and encourage entrepreneurship. Kusiima’s intention was to make her story one of resilience, passion, and unwavering determination to challenge societal norms and advocate policy changes in Uganda.
In Uganda, estimates indicate that millions of girls aged 12-18 years have challenges in maintaining menstrual hygiene. According to the United Nations Education, Scientific and Cultural Organization, menstruation is the leading cause of absenteeism among school-going girls in Uganda.

Through High Hope Uganda, Kusiima turned her personal struggles into a mission to ensure that no girl is left behind as a result of period poverty or lack of reproductive health education.
Her organization afforded her the opportunity to engage with diverse cultures, hence witnessing firsthand the barriers women and girls face. This, in turn, fuelled her deep commitment to menstrual justice. This exposure became a catalyst in shaping her expertise and driving her to create sustainable solutions that empower women and girls in schools and communities.
High Hope Uganda focuses on training and equipping women, girls and youth with skills to engage in social and economic activities for sustainable development. The organization operates three key programs: SheCycle Program, which promotes menstrual health through producing and distributing reusable pads; Uplift Program, which provides mentorship and educational support; and the Safety Program, which addresses child sexual violence.
Starting her organization was no easy feat. With minimal external support, Kusiima relied on family encouragement and personal savings. She emphasizes the need for research-backed advocacy and practical interventions, ensuring her work remains culturally-sensitive while also addressing critical issues, such as menstrual justice, youth empowerment, and reproductive health education. She has also formed partnerships with student-led organizations to expand her impact.
One of the most impactful moments in Kusiima’s advocacy journey came in 2022 when she met a 15-year-old girl in the western Uganda district of Hoima, struggling with menstrual health. Unable to afford sanitary products, the girl had resorted to using rags, an issue many young girls face due to period poverty. Kusiima stepped in, providing her with reusable pads and menstrual health education. Another case involved a mother of 12, among which were eight daughters. She could not afford pads for her children. Initially requesting help for just one daughter, the woman was overwhelmed when Kusiima ensured all the eight received reusable pads. Through the SheCycle Program, High Hope Uganda has since distributed reusable pads to over 150 learners. It has also educated more than 100 students on how to maintain menstrual health.

Over the next five to ten years, she hopes to expand the SheCycle Program countrywide, establishing production centers for reusable pads, and pushing for policy reforms to institutionalize menstrual health education in schools.
Kusiima was born 27 years ago in Kikuube district, western Uganda, to Misaki Tibaijuka and Monday Oliver. She is the firstborn in a family of four children.
She studied at Our Lady Queen of Africa Rubaga, Daystar Christian Secondary School, and Buddo Secondary School before joining UCU in 2018. At UCU, she pursued a Bachelor’s in Project Planning and Entrepreneurship. It was at UCU that her passion for entrepreneurship flourished — she started making jewelry, crocheting, and selling reusable pads. During the Covid-19 lockdown, she launched a poultry project, which she says sustained her until she could establish a stable career for herself.
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