By Eriah Lule
“To see the school prospering among the best schools of Journalism, Media and Communication (JMC) in Africa.”
Such is the vision that drives the new Uganda Christian University (UCU) School of JMC dean, Professor James Kiwanuka-Tondo.
In January 2025, he took over from Prof. Monica Chibita, a dean who for over a decade steered the then journalism/communications department under the School of Education into its own school.
Kiwanuka-Tondo’s determination for the school’s potential to excel as a model in the Media and Communication space is a manifestation of UCU’s motto of A Centre of Excellence in the Heart of Africa.

“The school runs programs from diploma, bachelor’s and master’s degrees and PhD,” he said. “If well marketed and positioned, we can’t fail to be a model school since there not many universities with programs in Media and Communication cutting across from undergraduate to PhD level.”
Kiwanuka-Tondo argued further that there is a need to highlight the expanding opportunities in media and beyond traditional journalism that will keep the school relevant.
According to the changing employment landscape, he believes that the school should explore private and public opportunities such as media specialist or spokesperson for government and non-governmental organizations, communication campaign designers, digital and social media experts and campaign managers for political, health, environmental and others issues. University curriculum needs research, basic skills and alignment with real-world careers.
But who is Kiwanuka-Tondo?
Professor. James Kiwanuka-Tondo is a household name painted on the walls of the Ugandan and Global Public Health sector; his main area of research is health communication campaigns with particular emphasis on HIV/AIDS.
The number of infections and high mortality rate of HIV/AIDS registered in the early 90s led many academics like Kiwanuka-Tondo and government to research and join the fight.
He has a reputation as a health communication expert/consultant. His research in Uganda and elsewhere in East Africa has provided literature for key stakeholders worldwide to take necessary measures to curb the HIV/AIDs spread for over 20 years.
He has published an edited book on HIV/AIDS in Uganda, 18 peer-review journal articles, four peer-reviewed book chapters, one peer-reviewed conference proceeding, and four peer-reviewed research reports and has been a principal investigator (PI) on several research grants.
Because of his efforts in academia, Kiwanuka-Tondo received the prestigious Alexander Quarles Holladay Medal from the Board of Trustees at North Carolina State University (USA) on May 4, 2021. He also was acknowledged as the Outstanding Graduate Professor 2021/2022. In 2019, he was recognized as a member of the Academy of Excellence in Global Engagement for outstanding achievements in international education and research, North Carolina State University.
Work Experience
The son of the late Abraham Shamrock Ntanda Tondo and Esther Namayanja of Mukono District in the central part of the country, he pursued his Bachelors of Arts in Literature at Makerere University in 1978. After graduation, Kiwanuka-Tondo worked with the Ministry of Information in the Publication Section, which is currently the Public Relations Department.
In 1986, he was transferred on promotion to the Uganda School of Journalism at Uganda Management Institute as a senior lecturer and later course director.
In 1987, Kiwanuka-Tondo received a scholarship for his masters from the British Council at the University of Leicester, England, where he pursued his Masters in Mass Communication and graduated in 1989.
He later was appointed as the Acting head of Uganda School of Journalism and later substantive head in 1990 at Uganda Management Institute (Kampala).
In 1992 Kiwanuka-Tondo received a Fulbright scholarship for a PhD; he pursued his PhD in Communication Sciences from the University of Connecticut (USA) and graduated in 1999.
“After graduation in 1999, I was invited back by the Department of Communication Sciences at Connecticut as visiting assistant professor for three years,” he said.
In 2002, he was appointed as an assistant Professor at the Department of Communication at North Carolina State University and later promoted to Associate Professor in 2006 and full Professor in 2021.
Kiwanuka-Tondo, age 71, serves as the Vice President of East African Communication Association (EACA) and Editor for the Africa Journal of Communication. Tondo and Dorothy Kiwanuka, his wife of 40 years, have three children.
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